Hostess Brands, Inc. is a leading sweet snacks company focused on developing, manufacturing, marketing, selling, and distributing snacks in North America sold under the Hostess® and Voortman® brands. The Company produces a variety of new and classic treats including iconic Hostess® Donettes®, Twinkies®, CupCakes, Ding Dongs® and Zingers®, as well as a variety of Voortman® cookies and wafers.
The Integrated Media Director is responsible for understanding business & brand objectives and translating those goals into annual media strategies that drive highly effective, national brand building campaigns that generate positive ROI and increased sales. The Media Director will be responsible for managing the external agency partners and ensuring media plans and investment strategies effectively meet the business goals and objectives. This role will be responsible for staying abreast of the changing media and technology landscape and proactively educate the organization on the effects of these changes on our business. This is highly collaborative role who will work closely with brand management, insights, analytics, and agency partners to bring about distinctive and effective media programs for our portfolio of brands.
Media Planning & Investment
Marketing Budget & Invoicing Management